I use to be with a company that claimed they had
95% of their shoppers come back the following month
to shop with them.
What I failed to recognize is that they were
only referring to the month following their initial membership month.
What happened to those customers AFTER their first month?
How about their SECOND, or their THIRD month?
I'll tell you what happened.
About 1/2 of them canceled their membership
after their 3rd month.
I'd say about 3% of these people were still working the business
or shopping by month #12.
That's called 'attrition' and nobody wants to talk about it in the industry.
It takes a lot of time and effort to build a downline
and when they drop out by the truckload,
it can cause a lot of heartache and frustration.
This experience forced me to take a step back
and analyze what was really happening in my business.
Was it the products?
Was it the amount required for the monthly auto ship?
Was it my presentation?
Was it my leadership?
Was it the system I was using? (or lacking)
Was it the type of people I was targeting?
I set out on a journey and discovered something pretty interesting.
It seems attrition is quite common in the industry
and the big guys at the top use the unsuspecting newbies
to stay at the top.
You see, the average Joe will go make a list of 100-150
of their closest friends and family..... (but only talk to some of them)
.....if they haven't scared them off already with their sales pitches
for the other businesses they've been involved in.
Guess what?
If YOU decide to drop out because you just get
so darned frustrated with all the dropouts.....
the guys at the top get to KEEP your customers AND
you can't do a darn thing about it because
YOU can lose your SHORTS in court if you
talk to your customers about joining you in another MLM.
Think I'm joking?
Go back and read your policies and procedures.
(YAWN)
I know, I know. But I did it and was SHOCKED at
how many things I was unaware of.
But that's a whole other topic for another day.
Anyway, back to the topic.
Since attrition was so prevalent in MLM,
I wanted to find a system that I could use
that would bring me the most retention
so I wouldn't be wasting my precious time (or theirs)
and I could build a REAL business with REAL people
and REAL long term success.
What if I told you there is a way
to target people in such a way
that they NEVER ask you
what company you're with, what products you sell
or how well you are doing in your business?
What if I told you there is a way
to plug people into a system where
they get fed and feed THEMSELVES so they can
get their head on straight and create the SOLID foundation
that is necessary for any successful business?
What if I told you there is a way to attract QUALITY leads
that are ready to join you, cash in hand,
not because of the products......
but because they see the value and genius in the system
and LOVE YOU because YOU add value and increase to THEM?
Folks, there IS a better way to build your business
and actually KEEP your downline!
It's time to start building a business on SOLID ROCK
not on SHAKY SAND! :)
Grab my free ebook at
http://www.sabrinacoffin.bigmlmtruths.com
Find out what the majority of the Guru's won't tell you!
I promise you,
if you pay attention to what you're reading,
and apply it.....
your business will never be the same!
So go to http://www.sabrinacoffin.bigmlmtruths.com
This is my GIFT to you.
Sabrina Coffin
360-665-0183
sabrinacoffin@gmail.com
95% of their shoppers come back the following month
to shop with them.
What I failed to recognize is that they were
only referring to the month following their initial membership month.
What happened to those customers AFTER their first month?
How about their SECOND, or their THIRD month?
I'll tell you what happened.
About 1/2 of them canceled their membership
after their 3rd month.
I'd say about 3% of these people were still working the business
or shopping by month #12.
That's called 'attrition' and nobody wants to talk about it in the industry.
It takes a lot of time and effort to build a downline
and when they drop out by the truckload,
it can cause a lot of heartache and frustration.
This experience forced me to take a step back
and analyze what was really happening in my business.
Was it the products?
Was it the amount required for the monthly auto ship?
Was it my presentation?
Was it my leadership?
Was it the system I was using? (or lacking)
Was it the type of people I was targeting?
I set out on a journey and discovered something pretty interesting.
It seems attrition is quite common in the industry
and the big guys at the top use the unsuspecting newbies
to stay at the top.
You see, the average Joe will go make a list of 100-150
of their closest friends and family..... (but only talk to some of them)
.....if they haven't scared them off already with their sales pitches
for the other businesses they've been involved in.
Guess what?
If YOU decide to drop out because you just get
so darned frustrated with all the dropouts.....
the guys at the top get to KEEP your customers AND
you can't do a darn thing about it because
YOU can lose your SHORTS in court if you
talk to your customers about joining you in another MLM.
Think I'm joking?
Go back and read your policies and procedures.
(YAWN)
I know, I know. But I did it and was SHOCKED at
how many things I was unaware of.
But that's a whole other topic for another day.
Anyway, back to the topic.
Since attrition was so prevalent in MLM,
I wanted to find a system that I could use
that would bring me the most retention
so I wouldn't be wasting my precious time (or theirs)
and I could build a REAL business with REAL people
and REAL long term success.
What if I told you there is a way
to target people in such a way
that they NEVER ask you
what company you're with, what products you sell
or how well you are doing in your business?
What if I told you there is a way
to plug people into a system where
they get fed and feed THEMSELVES so they can
get their head on straight and create the SOLID foundation
that is necessary for any successful business?
What if I told you there is a way to attract QUALITY leads
that are ready to join you, cash in hand,
not because of the products......
but because they see the value and genius in the system
and LOVE YOU because YOU add value and increase to THEM?
Folks, there IS a better way to build your business
and actually KEEP your downline!
It's time to start building a business on SOLID ROCK
not on SHAKY SAND! :)
Grab my free ebook at
http://www.sabrinacoffin.bigmlmtruths.com
Find out what the majority of the Guru's won't tell you!
I promise you,
if you pay attention to what you're reading,
and apply it.....
your business will never be the same!
So go to http://www.sabrinacoffin.bigmlmtruths.com
This is my GIFT to you.
Sabrina Coffin
360-665-0183
sabrinacoffin@gmail.com
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